There are many other ways to strategise content marketing that are very effective if you position yourself correctly. If you can’t invest in an SEO content developer, don’t stress. That’s why it belongs in your arsenal of content marketing strategies for promoting your start-up. Referred to as “organic” traffic, SEO is three times more effective than social media traffic. With 94% of all searches in Australia happening on Google, focussing your attention on ranking high with this search engine will help you reach your website traffic goals. If you want to capture the attention of Australian consumers, Google is the search engine you need to rank on. That way, the page or site is more likely to come up first when one of the included keywords is searched for. When writing a blog or article for a website, SEO creators will include keywords that have a history of high search traffic and are relevant to the article itself. The more often a word or phrase gets searched for online, the more powerful it becomes to SEO content creators. Search Engine Optimization is the process of attracting unpaid traffic onto sites or pages using popularly searched-for keywords. Search Engine Optimisation (SEO): Your Secret Marketing Weapon It means that any content you create simply needs to contain the right keywords in order to reach your target audience-the rest is up to SEO. The personalization of content we see on our screens is what drives us to want to engage with it.įor example, if you are somebody with a historical interest in eco-friendly products, online content that includes keywords such as “eco-conscious”, “environmentalism” or “green living”, is far more likely to reach your screen than somebody who doesn’t have a history of engagement with those topics. The internet’s algorithms take a user’s history of interests and activity into account when determining what kind of content to show them. Specialized content is a great way to tap into a consumer’s fantasies about the kind of person they want to be or the kind of life they want to lead. The modern consumer wants (and is willing) to be somewhat romanced into the idea of doing business with you. Good content marketing is much more passive than it is aggressive when it comes to the CTA part of accruing new customers. It’s often woven into attractive content for the purpose of drawing in new customers and maintaining their attention for as long as possible.Ĭontent marketing is largely about developing a culture, ethos, or lifestyle around your brand that invites consumers to see themselves within it. Marketing is everywhere, both in the real world and online.īut on the internet, effective marketing tends to be more subtle. They’re exposed to it in such high quantities every day, that it is now an acceptable and anticipated aspect of using the internet. The wonderful thing about content marketing is that it doesn’t necessarily feel like marketing to consumers. The Subtle Efficiency of Good Content Marketing What’s more, good content can be a massive sales generator, and often winds up cheaper than traditional methods if you play your cards right. Good content is a powerful tool for engaging with audiences and making them feel like a part of the story your start-up tells. This is why seamless content marketing is so vital for any new business to stand out amongst competitors. Start-ups are particularly vulnerable to the knocks of a volatile economy. The Coronavirus pandemic has certainly played a role in growing online consumption rates, and according to recent studies, Australia’s e-commerce growth was the highest in the world during 2020.Įvidently, there is a significant appetite for high quality online content in Australia as well as the rest of the world. Nowadays, the traditional template for marketing has all but flown out of the window.Īs much as 46% of the globe’s annual advertising spend is based online. However, in our increasingly digitized world, both the population of online consumers and demand for online content has shot up so much. In the past, companies relied entirely on traditional marketing methods, such as billboards, flyers, and newspaper advertisements.
MARKETING SECRETS BLACKBOOK HOW TO
How To Edit Pages Using the Enfold ThemeĬontent marketing is the use of digital media such as videos, blogs, images, and social media posts for endorsing a brand, generating brand awareness, or making a call to action (CTA).Savvy Woman’s Practical Guide to Online Business.Create Your Own Website – Web Design Coaching.